Campaign: Giving Campaign
Theme: Lights, Camera, Action, Give!
The theme for 2025 is Lights, Camera, Action, Give! Throughout the campaign, we focus on the true stars that make the Foundation thrive - our Team Members. Through a multi-channel approach, we ask Team Members to give as little as a dollar to make a difference in the lives of their fellow Team Members.
Responsibilities include: Overseeing all campaign collateral across print, digital, and film; copywriting; managing brand consistency; producing video content; and creating PowerPoint presentations.

Poster | Displayed at resort and corporate locations

Digital Invitation | Sent to the Ambassadors of the Foundation

Digital Invitation | Sent to executive leadership and GMs

Mailmaster | Sent to Team Members nationwide | full text available upon request

Photo Prop